Tips for Setting Up Your Product Recommendation Emails

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In addition to helping you form more robust customer relationships, product recommendation emails can help you upsell or cross-sell a new product to the customers most likely to buy them.

Goals for Product Recommendation Emails
The goal of product recommendation emails is twofold. One, product recommendation emails encourage repeat purchases from customers who have already given your online store the stamp of approval. Tracking clicks and conversions on each recommendation is an excellent way to evaluate these emails.

Two, product recommendation emails let customers know that you’re paying attention to brazil phone number list their interests and value their business. No one likes seeing suggestions for products they’d never consider buying. A customer survey could help you measure whether your customers feel your tips are on target.


Constantly tailor your product recommendation emails to the customer’s specific purchase data. You could suggest products that complement their purchase, products similar to their purchase, products other people purchased after viewing the original product, and so on.
Experiment with when you send personalized product recommendation emails. You could start with a couple of days after a customer makes a purchase or even include recommendations in the order confirmation email.
3. Automate Discount Emails Based on Customer Behavior
Strategically sending discounts is one of the most popular ways to utilize automated email marketing. According to Adoric, 44% of consumers check branded emails for discounts and other valuable offers.

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