You can start getting clicks very quickly

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keywords
Keyword Match Types
Match types allow you to control which search terms will trigger your ads and define the scope of variations.

The types of keyword matches you can use are:

Broad match : When ads can show for searches that include misspellings, synonyms, related searches, and other related variations. A search for "women's hat" might trigger an ad for "women's beret." This gives you the least control over which terms trigger an ad.
+Modified +broad match : It works similarly to broad match, but it only applies to search words preceded by the + sign.
“Exact match” : This allows ads to be displayed for queries kuwait telegram data that include additional words before or after the keyword.
[Exact match] : The ad will only appear for the exact match keyword and very close variations. This gives you the most control over which terms trigger an ad.
keyword match types
Source: Google
Negative keywords
Negative keywords allow you to prevent an ad from showing for searches that include that term.

This option provides a great level of control when combined with the information in the Search Terms report: you can then prevent your ads from appearing for terms that may be similar, but are not relevant or would not convert.

Using negative keywords is an effective way to not only save your budget, but also avoid traffic that you don't consider relevant.

Announcements
Ads are the items that appear in search engine results when you win an auction, and that entice the user to click.

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