The tactic of pitching a brand’s products to key influencers

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Product seeding: , such as influencers, celebrities, or opinion leaders, in order to generate natural interest in the brand. By using the products and sharing their experiences on social media or in other ways, these individuals can increase brand awareness among their audience.
Product seeding is an effective way to introduce new products to the market and build credibility in the eyes of consumers. An example of the use of product seeding is the Levi’s brand campaign using micro-influencers.

Levis brand campaign – word of mouth marketing

Source: Statusphere

Monitoring the effects and analyzing the results of belgium telegram data word-of-mouth marketing campaigns
Every effective marketing campaign should be properly monitored and evaluated for results. In word of mouth marketing, the most important thing is to measure authentic engagement and the impact on image and sales.

Key metrics to monitor:

Number of brand mentions – the amount of user-generated content on forums, blogs and social media.
Sentiment analysis – analysis of the tone of mentions (positive, neutral, negative).
Recommendation Score (Net Promoter Score, NPS) – determines how likely customers are to recommend a brand.
Conversions – the number of new customers who made a purchase thanks to the campaign.
Use case: Monitoring the Red Bull Stratos campaign, where the number of social media mentions, broadcast reach and post-event sales were analyzed.

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