Learn how to create precise strategies with Geomarketing

[zihadhasan01827]

“Tell me where you are and I will tell you who you are.” It is with this saying – yes, slightly altered from the original – that we begin this post about geomarketing. Do you know what this is?

Nowadays, brands use valuable information to segment their audiences, understand consumers and improve their Digital Marketing campaigns : people's location .

Using your IP address or the GPS activated on your mobile, you provide valuable data to companies about your profile, your behaviors and interests at all times.

For example, if you have been to several pubs in the last month, we can understand that you probably like going out at night with friends, right?

That's why the opening line of that text makes sense in the dominican republic phone data context of geomarketing: tell brands where you walk, and they'll know who you are!

Follow our post to better understand this concept and how it can be useful for your marketing strategies !

What is geomarketing?
Geomarketing is not a campaign, it is not a tool, it is not a channel.

Initially, the concept was used to describe the strategy of companies to analyze the characteristics of the public in a region in order to determine the location of a new physical store, the most promising areas for sales or the line of action in each place.

However, the concept has now been expanded, especially with the growth of Digital Marketing and the use of smartphones, which accompany people's mobility.

Today, geomarketing is any marketing strategy that explores location intelligence to optimize campaigns and reach the consumer in the right place at the right time.

Therefore, for geomarketing strategies to work, they need the support of big data . After all, data about users' locations is your raw material.

[yadaysrdone]

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