Working with reviews is not a luxury, but a necessity

[nusaiba124]

t also indicates the characteristics that can actually be “tweaked” in your cards to obtain an optimal summary rating - a characteristic that reflects how attractive your product card is in the eyes of Ozon algorithms.

The summary score directly affects the brazil consumer email list position in the search results. The higher it is, the higher your card is.

When using the tool, we recommend that you pay attention to the content rating indicator and be sure to fill in all the necessary characteristics.

And, of course, work with reviews.

This, by the way, is another “nuance”.


How well you handle the feedback you receive from your users affects their loyalty, increases trust, and increases the likelihood of making a purchase. It also affects your seller rating.

You should not respond with “unsubscribes” or completely ignore the reviews you receive, because when choosing a product, the user studies all available information .

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Image from the author's archive
An example of correct work with reviews from a furniture store. The user is asked to contact the seller's support service to replace parts.

By the way, such a transfer of the client from the not very convenient format of correspondence in reviews to the more familiar Telegram is a good move that will allow both the consumer to get an answer to the question that has arisen faster, and you to monitor how the employees process the request.

[yadaysrdone]

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