Why Customer Success Stories Matter for Marketers

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Curious how important customer testimonials really are to your social media marketing goals? They offer more benefits than you might think, whether you work with a B2B or B2C business.

No matter how compelling your branded social media content might be, it has one tunisia mobile numbers list factor working against it. It's from the point of view of your company, which may make it difficult for potential customers to trust it completely. In contrast, customer stories share real clients' experiences, which tend to appear more trustworthy. According to BigCommerce, 72% of consumers report trusting a business more after reading a positive testimonial.

One of the reasons testimonials seem so trustworthy and relatable is that they convey clients' thoughts word for word. Potential customers who share the same struggles or who have the same goals can easily identify with those experiences and consider using the same solution—your company's products and services.

Testimonials also provide social proof, which offers evidence that customers are buying from your business and getting great results. Social proof can be incredibly effective at getting people to follow the crowd so they don't feel left out. Over time, that can translate to more sales and customers. According to Wyzowl, 77% of consumers report that video testimonials impact their buying decisions.

When you have a system to find and share customer stories, you can also use them to build better relationships with your community. Naturally, you can connect with customers personally when you share their experiences and content. Over time, you can nurture a community of loyal fans, which can lead to a stronger brand and more word-of-mouth marketing.

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