Creating an Objective Mystery Shopping Checklist

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Obtaining real data on the quality of the service provided and the experience provided to the customer is essential to analyze the health of your company. A very effective methodology for this diagnosis is the mystery shopping checklist .

We have already talked about mystery shopping here on the blog , but talking about it is always very welcome, especially when we are discussing food chains . This professional disguised as a customer will experience all points of contact with the company and will know details of what is being done well and what needs to be improved .

Applying this method is essential for a better namibia number dataset of the relationship between your brand and the consumer.

But this resource must be part of a well-planned strategy , in which the professional can use all the necessary tools for a complete analysis. One of the most recommended tools is the electronic checklist .

But what questions should be present in this very specific checklist?

Keep reading and find out! See what topics will be covered:

What is a mystery shopper?
Mystery Shopping Checklist: Top 10 Foolproof Questions
SULTS Checklist: Ideal electronic checklist for mystery shopping applications
What is a mystery shopper?
Mystery Shopping is a tool used by market research companies to measure the quality of service provided by companies in different segments – food, health and well-being, education, drugstores, etc.

In these analysis operations, the mystery shopper can visit the physical business (by going to the branch, for example) or online (by making a phone call, sending emails, etc.). They experience the entire customer journey , from start to finish, and then report in their notes and on the checklist what their impressions were , what the experience was like , what could have been better , among other questions along these lines.

Mystery Shopping Checklist: Top 10 Foolproof Questions
Strategy created, professional hired, inspection unit chosen, electronic checklist successfully selected!

But now, what questions should be included in the checklist so that the mystery shopper can answer objectively?

Considering that the main objective of the method is to find the strengths and weaknesses of the customer's experience with the brand, some essential questions indicated are:

Was the service helpful and interested? Give a rating from 1 to 10 and give an example of what caught your attention the most.
Are the attendants presentable?
Did the staff pay enough attention when accompanying you?
Did the employee take the initiative when you entered the unit or did you have to ask for it? Tell us about your experience.
Was the place organized, clean and presentable?
Were the display windows organized and did they catch your attention?
Was the product you consumed pleasant? Give it a rating from 1 to 10 and explain why.
Were the payment conditions and possibilities favorable?
When you left, how did you say goodbye to your employees?
Was your experience good enough to make you want to return to the place?

[yadaysrdone]

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