Conventional landing page design mandates defined

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Either way, your lead capture page should include: Adequate verification (or double opt-in) to prevent email list bloat Clear instructions and a pre-planned confirmation flow An engaging value proposition to motivate consumers A functional sign-up form with appropriate fields Strategic information gathering to protect your audience’s privacy Some brands may need multiple landing pages for different lists. For example, you may want to separate general consumers from your wholesale buyers. In that case, you’d create a landing page for each audience and link the forms to different segments.

Alternatively, you could create a uae phone number material squeeze page — a more focused, bite-sized subset of lead generation landing pages — to capture your general audience. Pricing Pages Informative content is often the impetus for building landing pages, and pricing pages are no exception. These web pages do precisely what they claim to: inform customers about a product’s pricing options. They’re usually deployed by software-as-a-service (SaaS) brands with multiple pricing tiers, although anyone can use them. “zones” (or columns) for different pricing tiers, and most marketers add separate CTAs for each.



A final CTA, which links to a general purchase or inquiry page, is often added at the bottom of the page. However, you can be more creative. At a minimum, these pages often include: Informative content and (potentially) expandable FAQ sections to keep readers engaged On-page tracking to evaluate patterns and user behavior Optimized content for search engines to promote organic traffic Short, simple bullet points to explain each pricing tier Sales Pages When creating separate landing pages, businesses should also consider the medium’s ability to deliver long-form content.