THE Black Friday this arriving and the stage and all your: tendencies and use of AI

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Black Friday has become a milestone in Brazilian shopping planning over the last decade. As a commercial date focused on prices and benefits, it attracts consumers' attention to offers and requires retailers to start preparing as early as the beginning of the second half of the year. To understand this year's scenario, how about we take a look back at previous years together?

Black Friday 2022 was marked by a complex scenario, as it overlapped with the World Cup and the presidential elections in Brazil. These external factors directly impacted e-commerce performance, causing a decline in sales. Despite expectations of growth, many retailers faced challenges in attracting consumers amid such a competitive environment.

In 2023, expectations were more cautious, with a growth designed of 12%(opens in a new tab)
. However, the reality turned out to be different: according to Neotrust, there was a fall of 15.1% node invoicing(opens in a new tab)
and a 17.6% reduction in the number of orders czech republic telegram data compared to the previous year. The performance was below already conservative projections and reflected an ongoing challenge for retailers. The impact of previous years was still resonating, with consumers showing hesitation about purchasing.

Coming from complex scenarios, Black Friday 2024 is promising. Recent data from IBGE indicate a inflation minor us last 12 months(opens in a new tab)
compared to last year. Furthermore, the Value Economic(opens in a new tab)
highlighted that credit should stimulate activities in the second half of this year; August saw the first month of deflation of year(opens in a new tab)
. With these positive indicators in mind, a busy November is expected in retail.

Given this optimistic outlook, clearly communicating offers will be essential for retailers looking to connect with their audiences during this seasonal period.



Stay up to date with the trends for this year!
With the first installment of the 13th salary being released just before Black Friday, 39% of consumers are planning their purchases for Friday itself. study from the Globe(opens in a new tab)
reveals that consumers already start organizing themselves three months in advance, looking for products, payment terms, delivery methods and price references. Are you, retailer, already preparing?

Something that has been talked about throughout the year is how the purchasing journey has become increasingly complex, integrating the online and physical environments through omnichannel. Consumers are moving between channels — from online research to the in-store experience, completing the purchase through the app. In this context, Magazine Louise if highlighted as one example of success multichannel(opens in a new tab)
. During the last Black Friday, while competitors were struggling in the sector, Magalu took advantage of this opportunity to expand its physical presence. The result was the most profitable Black Friday in the company's history, with a 4% growth in gross sales in physical stores compared to the previous year and an EBITDA margin reaching its highest level in three years. A great inspiration for this year!

Another crucial aspect for major seasonal events is personalized communication , based on user data, which has become essential for brands to meet consumer expectations. In addition, ensuring fast delivery and flexible payments is essential; customers value convenience and speed.

[yadaysrdone]

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