We now come to another very

[hasanthouhid0]

A brand must be usable in multiple formats and contexts .

We live in a multi-platform era, a brand must be able to appear on a smartphone as well as on a PC with the same effectiveness.

And, above all, a brand must be designed to be used in vertical and horizontal spaces , in negative and positive , using only the logo or the pictogram.

I would like to point out that this article is not a guide to creating an effective brand and, given the payroll directors email list fact, it is impossible to delve further into the topic.

What I have tried to give you is an overview of some fundamental points to follow in order to create or, at least, judge a brand as effective.

Psychology of Colors
important element for a brand.

The colors.

Nothing is left to chance when it comes to Visual Identity and marketing in general, I told you…

Choosing one color over another will totally change people's perception of your brand.

Do you think the world's biggest brands chose the colors that now represent their visual identity at random or on the spur of the moment?

I don't think so.

Talking about the psychology of color means talking about emotions , sensations of pleasure, well-being, enthusiasm and vitality, sadness and security that are triggered in our brain when we find ourselves in front of a certain color.

These are concepts that go far beyond the world of marketing and reach psychology, art…

just think of how many studies painters of the past did before painting a picture.

Color has always been a fundamental element of our lives, capable of provoking emotions and sensations.

But then, how do you choose the right color?

Each color triggers a particular reaction in those who look at it.

Here is an overview of the most popular colors and related emotions:

[yadaysrdone]

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