But it doesn't end here!

[hasanthouhid0]

One of these necessarily passes through the digitalization of the store (for further information, I recommend reading our article on the evolution of marketing from traditional to digital ).

In 2020, there are still too many shops (whether privately owned or not, large or small...) that do not take advantage of the opportunities offered by the internet, which, as you can well imagine, are enormous!

If our friend Tullio had had a well-established e-commerce, perhaps the unfortunate boy would marketing directors email list not have considered it necessary to compare prices on other marketplaces.

If Tullio had digitized his store, perhaps he would have discovered that his prices were not the most competitive on the market and could therefore, perhaps, have adjusted those prices to those that customers find elsewhere on the web .

In short, Mr. Tullio could have provided customers with an incredibly valid alternative to his own store:

his own online store!

Additionally, having a website and social media channels gives you the opportunity to learn a huge amount of useful information about users' habits and behaviors.

An interaction, a click or a search can provide essential advice on the preferences of potential customers who, if they find exactly what they are looking for, will probably buy!



Going digital would mean facing something decidedly unexpected…

This would mean resulting in the opposite of the Showrooming Effect .

[yadaysrdone]

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