But now I'm getting to the point

[hasanthouhid0]

2020 was a terrible year, there’s no denying that.

The COVID-19 pandemic has paralyzed the world, locked it at home for months and brought the global economy to its knees.

Entire companies have had to close their doors and countless people around the world have lost their jobs.

Not to mention, of course, the lives taken by the disease…

In this disastrous context, it seems absurd to say it but… 2020 has also brought finance directors email list several positive aspects to the world, first and foremost digitalization .

In fact, the pandemic forced us to remain isolated, our survival instinct reacted promptly and accelerated that slow process of digitalization that in many European nations, especially in Italy, was far behind.

And, if we talk about digital, we cannot fail to talk about marketing .

The pandemic wave has had significant repercussions on the way of doing marketing, because digital brings with it a change in people's habits.

And people are the foundation on which marketing is built.



Let's find out how the way of doing marketing will change after 2020.

Happy reading!

In this article
Shopping habits
Video Calls
Whatsapp Business and Messenger
Geographic barriers
Conclusions
Shopping habits
The pandemic has led even the last people who were most reluctant to buy online to consider this as an option, simply because it was the only choice available.

These people have discovered the great advantages of online shopping, even for products they didn't think could be purchased this way, such as weekly shopping or plants ( yes, you heard right! ).

This will cause an increase in e-commerce competition in the short and medium term, with a consequent increase in market competitiveness.

To compete, it will be increasingly important to have optimized websites .

Video Calls
If you think about it, making a video call doesn't seem like such a crazy thing today, maybe even in public.

However, until a few months ago, outside of some work contexts, this was something that seemed strange or out of context, almost as if it were a violation of privacy.

The consolidation of the use of these tools in everyday life opens many doors for those who deal with marketing.

Just think about the possibility of carrying out consultations , courses or visits online …

This significantly reduces the costs of providing any type of service.

[yadaysrdone]

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