One of the most important factors in achieving sales is, without a doubt, generating trust in potential customers. This factor is even more important if it is an online business in which the success or failure of the business depends on the user's trust.
In fact, one of the main reasons why some people still gambling data austria do not dare to buy online is that fear or distrust of some websites. According to a study by the TNS agency, 70% of online sales that do not take place have in common the buyer's lack of confidence in the online business with which they are going to make the transaction.
7 keys to generating trust in your potential clients
To ensure that your business generates trust on the Internet, remember to take care of these 7 aspects:
1. Have a professional website
This is the first impression that Internet users get. The website, in addition to a careful design, must contain good spelling, images of sufficient quality and a navigation speed that allows fluid navigation. In addition, it must be functional and able to be viewed properly on any type of device, such as a tablet or smartphone.
2. Have a custom domain
If the domain of the page is completely your own and is not a free subdomain (yourdomain.wordpress.com, yourdomain.blogspot.com...) you will have added value that demonstrates the seriousness of your online project, as well as that you have set up your company as a bet with a certain prior investment.
3. Have a corporate email
Having your own email address like “@yourdomain.com/es” instead of a generic one like @gmail, @hotmail or @outlook offers a more professional image of the business and encourages customer confidence in the company.
4. Be active on social media
Maintaining constant activity on social media helps create the impression that the company is active, does not stop working, and is available and accessible for possible queries.
5. Have reviews on the Internet
Having an account on sites like Google My Business, Tripadvisor or Facebook with reviews from former customers of the business is one of the best ways to build trust. There is no better guarantee of quality than the experience of your happy customers with the service.
6. Include customer testimonials on your website
Including a section with positive customer testimonials in your website presentation will be key to showing that your company has a track record of success and customer loyalty thanks to the quality of its products and after-sales service.
7. Show the work done on the web or social networks
This is another of the most important points when it comes to generating trust. Showing the results of the products or services produced so that potential clients can see their quality for themselves is one of the most useful ways to generate interest and trust.
7 keys to generating trust on the Internet for your clients
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Re: 7 keys to generating trust on the Internet for your clients
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