SEO for Amazon: Takeaway

[khatunhumaira]

You can request the Category Listing report, available in the Inventory Reports section, but only if you specifically request it through Seller Support. This will help you spot any data gaps in your listings. You can only request this report for a finite period (e.g. 30 days) and it is worth pulling this information regularly, such as quarterly, to ensure your listings have all the data you need.

Check for duplicate competitor listings, especially if you notice a decline in sales on top-selling items. Tools like Junglescout.com and Synncentric.com can help you compile all the listings for your brand in the Amazon catalog. If you advantages of using our skype database find listings for the same products, consider filing tickets with merchant support to merge the duplicate listings.


Now you know that the Amazon search engine algorithm is not a legend, you know its name, how it works and the direction in which its evolution is going.

I tried to make the optimization process as easy to understand as possible, trying to focus the effort on three macro-areas.

VISIBILITY: by looking at your competitors' listings and using specific tools and the tools provided by Amazon, you can determine the 2-3 best keywords to start with for your product and, based on them, optimize titles, descriptions and listings. In a word, work to make your listings visible.
CLICK: your products start to rank and some of your potential customers will see them: well, now you have to make them decide to click on your ads . High quality images, persuasive copy, a competitive price, a high average of reviews, are all factors of choice that can lead to choosing one product, or one seller, rather than another.

[yadaysrdone]

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