What does it take to be a Copywriter?

[khatunhumaira]

Staying as true to this question as possible, I have compiled a list of tools of the trade that come into play when writing for the web or offline.

Some may turn up their noses, perhaps expecting to find different suggestions. It doesn't matter. What really matters is to create a bit of (healthy) debate on a profession, that of writing, which can and must be enriched by the why you need this database contribution of technology, but which is too noble to be crushed by algorithms, miraculous tools and approximation.

1. Being a Copywriter: The Most Important Tool
a copywriter's toolbox

It is not a magic wand, nor a miraculous elixir of long life. It is not a panacea capable of improving writing and making it perfect, nor a nepenthe that makes you forget mistakes and horrors. None of this, because the truth lies in nothingness.

Writing is the humblest art there is and, for this very reason, it is honest. Therefore, the first tool for copywriters is attitude.

Yes, being aware of the fact that you will never, ever find something immutable out there is the first step towards liberation from the dealers of definitive guides and copywriting courses at 9.99 euros instead of 199 euros, but only until tomorrow at 11.23 and 58 seconds, with all due respect to Fibonacci.

[yadaysrdone]

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