HOW TO CHOOSE A DIGITAL MARKETING AGENCY

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When you hire a team of marketing experts , you can forget about the technical aspects of the strategy you are going to follow and focus on other activities or areas of the company where you feel more comfortable and can develop more, without having to spend weeks or months trying to find the right person to hire and train.

In this article, we'll look at how to evaluate a marketing indonesia number dataset and the questions you should ask before making any decisions.

Step 1: Not too new, not too old
Pay attention to whether the company's staff is balanced ; you are not interested in an agency that is too new (a young team focused exclusively on digital marketing may not master basic concepts such as brand positioning, pricing policy and traditional channels) . Similarly, an old-school team may not be used to the intensive use of digital channels and measuring returns in real time.

Step 2: Better that they have worked there
Don't be impressed by Salesforce, Google or Facebook certifications . It never hurts to know if your staff has invested their time in training, but it's no use to you if someone has obtained a certification and has never used the tools for a campaign. Rather than completed courses, look for experience , and above all, look for former employees of companies that dominate the channel . Former employees of Google, Facebook or LinkedIn are often hired by digital marketing agencies because their knowledge gives them a highly coveted added value .

Step 3: Check your online presence
Now that you've completed the first two steps, it's time to start looking into specific digital marketing agencies. You can get a sense of how an agency thinks by looking at their online presence and the marketing tools they handle. If there are any typos or design issues in their own content , you might question how they'll treat your work . You can also get insight into what they value through what they promote.

Step 4: Value the passion for the work they do
One of the key elements of a marketing team is that they love their work and feel the results as their own. The combination of professionalism, experience and passion is perfect for achieving success in the projects to be carried out together.

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