How to calculate the budget for Facebook Ads?

[jisansorkar12]

Are you eager to start a promotional campaign on your favorite social network, but you don't know how much you have to spend and you're about to panic? Don't worry! At Positio Marketing Online we're going to take advantage of these lines to explain in more detail how you should calculate the budget for Facebook Ads . Ready? Let's get started!

For many users, the first question that comes to mind is what is the minimum budget required for a campaign to have good results. They are all surprised to discover that, in most cases, it is not the amount, but the length of time that the campaign is active. At least it must be running for 48-72 hours. From here, we will have enough data to analyze, solve problems, make decisions and, above all, optimize results.

Once we have all the necessary information, we can calculate the Facebook Ads bolivia whatsapp list budget needed to achieve our goals. There are several steps we can take:

Know first-hand (from the client) what the desired budget is
From that figure, take a portion for a test campaign
In the test campaign we will be able to:
Validate creativity
Validate the copy
Identify the cost per lead, view or conversion
Once we collect all the data, we will have the Facebook Ads conversion
With all this information, it is much easier to estimate the necessary Facebook Ads budget knowing the results that have been obtained previously. By optimizing the campaigns, we will be able to improve them in the future.

After calculating the budget for Facebook Ads… How can we optimize it?
There are some keys that can allow us to optimize any campaign we have launched. The key is to scale and play with different variables that we obtain. Only in this way will it be possible to obtain increasingly better results.

Some of the main variables that we will have to take into account when optimizing a Facebook Ads campaign are:

Expand reach to reduce cost by changing segmentation
Updating and renewing all the ads we have running, as well as the campaigns
Measuring and examining the guidelines and elements that work best. Here we can find everything from the copy to the images or videos, the formats or the segmentations. To know if an element works or not, we have metrics such as the CTR at our disposal.
If you need help, at Positio Marketing Online we are at your complete disposal to help you, guide you and advise you on the best way to calculate your Facebook Ads budget and optimize it for the benefit of your business.

[yadaysrdone]

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