Marketing automation: “Data is new oil”

[khatunhumaira]

A platform integrated with CRM allows you to know the customer in detail, understand their needs and offer them a service based on their interests. The synergic work of various marketing channels allows you to intercept the user at various stages of the funnel , accompanying them from their arrival on the site to the purchase and post-sale, through the use of a loyalty and lead nurturing program .

Business Intelligence
eFarma has developed an internal BI that is used both for internal key features of paytm analysis and for creating behavioral models with anonymous data , information that is gold for the pharmaceutical industry.

Co-marketing
The numerous co-marketing activities help the pharmaceutical brand to gain visibility and traffic . The Merchant enriches the proposed offer and pushes the sell-out in the desired direction.

Collaborative Ads
eFarma was the first portal in the sector to receive authorization for the implementation of collaborative Ads. Thanks to this format, Merchants can easily and safely allow Brands to publish performance marketing campaigns for their products, thus increasing sales on the site .

Multichannel Business: What Are the SEO Benefits?
Nicola Infantino, CEO at Evert srl and Master Franchising Manager at Motoabbigliamento.it


Taboo to dispel: in the e-commerce sector, management costs are lower, therefore sales prices are lower. Making the price per product lower would be the simplest strategy for an e-commerce , but this can only be afforded by companies that have the possibility of making an investment in a long-term project or those who have automated management processes and advanced measurement and BI systems.

[yadaysrdone]

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