responsive web design can improve results

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There are many ways to access digital content these days. Whether via desktop, laptop, tablet or smartphone, the fact is that the internet is present 24/7 in society. From searching for information to purchasing products, everything can be done online. Naturally, the user experience is what counts when developing layouts and usability systems. And if you please those who visit your website, you will consequently please search engines, such as Google, which aim to always provide the best results when searching.

These precepts and algorithmic developments create the need for content to be fully captured, both in terms of its distribution of information and in the way it is presented to the user. As we know, the displays of desktops, tablets, smartphones and smart TVs have different sizes, and there is a need to adapt from one device to another. With the overseas chinese in australia data of web design development systems, it is now possible for the website to recognize which device it is being displayed on, a technology called responsive web design.

How responsive web design can improve results

Responsive design helps to increase results on Google
Mechanically, it is possible to create a layout for each type of device. To date, this is how it has been done. However, when the website does not find the system and browser that is being used in its library, it will load the desktop version normally, which will affect the visualization of the page. Once the visualization and loading time are affected, the greater the chance of an increase in the bounce rate (when the user leaves the website without browsing or interacting).

When you create multiple pages for the same website, each one for a different device, Googlebot may consider this as duplicate content, and not that your website is being developed for different viewing formats. Therefore, for SEO purposes (search engine optimization), there is a strong tendency for responsive design to help with SERP positioning, since Google itself states that using a single code and the same media queries helps Googlebot understand the information provided. The premise is: make your user have an excellent experience and this will certainly be good for Google too!

Check out the biggest advantages of responsive web design


Automatic identification of the device used
Better user experience
Guarantee of understanding of the content offered
Improved loading time
Makes it easier for Googlebot to read your website
You don't need to create a list of browsers to automatically open the mobile version
There is no need to create different websites with identical content for each display
Responsive newsletter also makes a difference
For companies that are already in the digital world and know the potential that a well-designed newsletter provides, it is important to understand that it needs to be accessible at all times, for all types of displays. When a potential customer opens their email inbox and comes across a completely disorganized and misconfigured newsletter, there is a huge chance that they will classify your email as spam or simply never open anything that has their email address as the sender. With these observations, it is very clear why responsive web design is used to create these newsletters.

At any time and on any device it is opened, the newsletter in question will be user-friendly, functional and fully adapted to the display in use, showing that, in addition to being concerned about your target audience, you are also up to date with the latest in online communication and digital marketing trends . This will create an environment conducive to interaction and will make this potential customer start a conversion goal for your business, be it selling products, subscribing to services or requesting a quote.

If you have a website as your business focus, invest in responsive design! In 2012, smartphones grew by 55% , which shows that the future is increasingly moving towards a plurality of devices and an irrevocable trend of growth in mobile marketing.

Keep a close eye on market developments and increase your profits! These are simple measures that make all the difference in your website’s traffic and conversion rates. After all, only users who feel confident about your website will buy from you or stay on it for a specific purpose. Comment on this post and ask any questions you may have! We are here to offer you the best solutions! See you next time!

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