Editorial Metrics - What is this indicator?

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How is it different from marketing metrics?
How to evaluate your text?
Services for text evaluation
Let's sum it up

Editorial metrics (EM) are an indicator that measures the quality of the text: logical structure and unified connection of parts.

The pain of a copywriter is in his fight with the editor inside. First, the text must solve business problems - high coverage and useful content - laos whatsapp mobile phone number list and only then comes the understanding of why the text should be read to the end.

But this is only a narrow view of the entire process. The main thing that editorial metrics help with is understanding how the user reads the text at the beginning, middle, and end of the material.

How is it different from marketing metrics?
The concept of RM was first used by Mail.ru Group. This is where other names came from: attention analytics tool, content analysis platform and editorial analytics service.

All this is close to marketing metrics, but the measurements are taken against the background of:

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