Just like you would select a gift for a friend based on what you know about them, you can be smart with your SMS marketing campaigns and use information about your customers to make your outreach more relevant. The goal is to make customers feel like you've written a message just for them.
You probably bought a product a few days ago and then, after a while, you received an SMS from the brand informing you about other products in the same range that might interest you. This is an example of a brand that personalizes its interactions.
Does personalized marketing really make a difference?
Yes. In this market and in the face of competition, customers not only jamaica whatsapp number data 5 million want relevant and timely communications, they expect them. Personalized marketing has a multitude of advantages that make your communications stand out and stick in your customers' memories.
Increase subscription rates
A recent study found that 76% of consumers are frustrated when brands fail to offer personalization. In fact, many consumers refuse to engage with a brand if all they’ve received are generic offers and irrelevant content. According to 62% of consumers, this is the main reason they unsubscribe from a company’s communications.
Offer value
The good news is that since customers expect these messages, 83% are also willing to share their data so you can gather the insights you need to create a more personalized experience.
By using customer data effectively, you can unlock the art of personalization. Not only are you increasing your chances of conversion, but you're also showing customers that your messages offer value and deserve their loyalty.
