Which warehouse to choose for a seller: planning logistics for Wildberries and Ozon

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A novice marketplace seller has many questions: you need to study the conditions of the sites, analyze competitors, form an assortment... Selecting a suitable warehouse often does not seem like such a fundamental decision, but in vain! Logistics costs and card promotion results largely depend on it. In this article, we will compare the storage of goods in marketplace warehouses and on the seller's territory, consider tariffs and tell you how to plan logistics to improve positions in the search results and get more orders.
Ekaterina Khodakovskaya
Author of the article
Marketplace warehouse or your own: what is the best way to sell?
Before choosing a warehouse, you need to decide on a cooperation model. Let's look at the basic schemes.

FBO. This is storage of goods in a Wildberries or Ozon warehouse with delivery to the buyer by the platform. The seller brings a large batch to the selected point at once, then the cards appear in the catalog and sales begin, the entrepreneur only needs to replenish the balance in a timely manner. Storage on Wildberries is paid, as is logistics, the commission for this scheme will be higher, but there is less hassle for the seller. In addition, you do not have to pay separately for the shipment of each ordered kuwait whatsapp number database product, which is necessary with FBS.

FBS. Many novice sellers do not quite understand: what is your own warehouse on Wildberries? Here is the answer: the seller stores the goods and transfers them to the marketplace through special points when someone orders them. Then WB delivers the order to the buyer. You can also use your own warehouse on Ozon, and the Real FBS scheme allows you to transfer goods directly to transport companies. You have to pay more attention to logistics, but you retain control over the goods: you can easily sell them through another channel if the marketplace does not live up to expectations. With FBO in such a situation, you need to spend time and money to pick up a batch from the marketplace warehouse.


DBS. Here, there is even more control over the goods: the seller both stores the goods and organizes the delivery. The marketplace serves only as a showcase. WB's commission will be lower, but logistics costs may increase.
how much does it cost to store in a wildberries warehouse
When using Wildberries warehouse (FBO), fees are several percent higher than when working with the supplier's own storage.
We conduct a detailed comparison of cooperation schemes in a separate article . And here we will summarize the main conclusions.

FBO is suitable under the following conditions:
stable high demand, it’s not scary to “freeze” the product on one marketplace;
moderate dimensions;
no special storage conditions required;
It is important to distribute the product by region in order to take the best positions in the search results.

FBS or DBS are appropriate when:
you don’t want to “freeze” the goods in the warehouse of a single marketplace; you need to be able to freely dispose of all the remaining stock;
need to test the new product;
demand is low or unstable;
the goods are large or fragile.

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