6 Tactics to Include in Your Content Promotion Strategy

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7 min. read
Macy Storm
Macy Storm
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Senior Content Creator
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Content marketing is a critical strategy that helps you drive valuable, qualified traffic to your site. But your content strategy won’t work if people can’t find your content online. To help interested users find your content, you’ll need a content promotion strategy to put your information in front of the right audience. On this page, we’ll share six ways on how to promote content for your business! P.S. Want to get more tips and tricks for marketing your business online? Join 200,000+ savvy marketers by subscribing to Revenue Weekly!

Content promotion strategy #1: Optimize for search engines
If you want to know how to promote content, start by optimizing your content for search engines. Search engines are a great place to promote your content, as 93% of all online experiences begin employment database a search engine. The best way to “promote” your content in search engines is to optimize your pages for relevant keywords. Keywords trigger your pages to appear in related search results. To find relevant keywords, you can conduct keyword research using a keyword research tool. You can use a tool like KeywordsFX to help you identify relevant, long-tail keywords for your business. Long-tail keywords contain three or more words, like “pink fuzzy sweater.” List of keywords about a fuzzy pink sweater These keywords are best for your content because they help you drive more qualified traffic to your site since they’re ultra-specific and tell you precisely what a user is looking to find. Once you identify your target keywords, you can integrate them into your site to help your page rank. When your page ranks well in search results organically, you can help more people discover your content.

Content promotion strategy #2: Send content to email subscribers
Next on our list of ways to promote content is to send content to email subscribers. If you have an email list of prospects interested in your business, you can send them new content as you create it. It’s a great way to promote blog posts, videos, and more to people you know are interested in your business. With email marketing, you can segment your list of subscribers. When you have a segmented list of subscribers, you can send tailored content that’s most relevant to your subscribers’ interests. For example, with an HVAC company, you may send your articles on air conditioning to one list of subscribers and your articles on heat installation to another list. By promoting your content to your email subscribers, you can help drive more traffic and shares to your content.

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