What Is Corporate Social Responsibility Marketing?

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6 min. read
Matthew Gibbons
Matthew Gibbons
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Senior Data & Tech Writer
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The main goal of any company is to generate revenue. But as you know, that doesn’t mean companies can’t use their resources for nonprofit purposes. You’ve no doubt seen companies who make donations or promote social causes to customers.

That mentality has given way to the idea of corporate social responsibility (CSR). CSR is something that more businesses are looking into — and in addition to being philanthropic, it can be a huge boost to your marketing.

But what is corporate social responsibility marketing, and how can it overseas chinese in canada data your company? Read on to find out! Then subscribe to Revenue Weekly, our email newsletter, to get more digital marketing tips from the agency with over 1,100 client testimonials!


What is corporate social responsibility?
The first question we must answer is, what is corporate social responsibility?

CSR is a tenet stating that companies have a responsibility — like individuals — to act as good citizens by trying to help the world around them. Essentially, the thought process is that since companies have resources, they should use some of those resources for philanthropy.

This idea is growing more popular, primarily among younger generations like millennials and Gen Z. For that reason, many businesses make an effort to be more socially responsible and contribute to good causes.

What is socially responsible marketing?
Social responsibility is a selfless thing for any business to do, but it can also benefit your marketing. By promoting your philanthropic efforts in your marketing campaigns, you can improve the way people view your company.

For example, Bosch Global uses their website to advertise their climate-related contributions like fighting water scarcity.

bosch global csr marketing

If you operate a small business, you may not have the resources available to enact such massive efforts as larger enterprises. But you can still look for smaller ways to contribute to positive causes. And when you do, you’ll both help other people and improve your brand image.

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