When you work on link promotion

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Link promotion + content marketing
According to BuzzSumo, the most engaging content with links is infographics, videos, and contests. Content with lists and answers to the questions “Why?” and “How to?” is no less popular. That’s why you can focus on research, instructions, and visual formats when preparing link promotion . Of course, you can go the other way and become a news generator or a center of attention through event marketing , but not every brand can do that.

, you need to consider the relevance and usefulness of two types of content at once: what is located on the link, and what surrounds this link on a third-party site. That is, the audience will have to be interested twice. To do this, determine the topic and format of the content based on the requests and interests of the target audience, as well as taking into account marketing and list of lebanon cell phone numbers business tasks. Also, familiarize yourself in advance with the rules for placing links on the site and its editorial policy (if any).


“Near-link” content, in addition to the main goal of motivating a click, can have various additional tasks. For example, you can make a shocking announcement of some article (press release of an event) on the donor site and lead readers to the material on your resource. Another possible option is to publish an opinion on a news item from your niche and, having established yourself as an expert, place a link to your services or products. In any case, here is what we recommend you remember:

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