The objectives of any company must go beyond getting many clients or making a large number of sales . In this article we show you the importance of after-sales management in your business.
Getting satisfied customers who repeat their purchases , recommend your products or services and strengthen their relationship with your company is a real goal to achieve in any business .
This is where post-sale management comes in , all the actions and strategies that are carried out after the purchase and that provide an extra to each client . And, finally, achieving customer loyalty .
In this blog, we are going to do a simple analysis of what actions are needed to achieve this final goal and how to get there through Business Central .
Customer Contact
Importance of after-sales management
There are many ways to make direct contact with the client , however, a bad decision can end up having the opposite effect than what is sought.
If you go beyond certain limits, the client will cash app database your company as too intense and present for their taste and will reject it. You have to differentiate between adding value and invading personal space.
Knowing your customers ' tastes, purchases and needs is important information when sending them messages, in order to get their attention through the appropriate CTAs (call to centers).
Among the options to establish this connection is email or mail , with which messages can be sent with different valuable information for clients .
– Recommendation of new products according to your line.
– Reminders for a new purchase.
– Tips on benefits or advantages of the product or service you have contracted or the one you may obtain in the future.
– Discounts or promotions for special moments or simply for being a great customer.
B2B
Importance of after-sales management
For B2B clients, the customer portal has been created in Business Central , which allows for better optimization , management and registration of all commercial transactions between companies .
This is one of the most important and advanced technological solutions for commercial management, including the extra difficulty involved in a business-to-business purchase and the large amount of information that must be managed.
In relation to after-sales management , this solution integrates important information such as:
– The Call Center communications program.
– Promotions and offers.
– Distinction between order and customer types, including their correlation.
– The different shopping carts.
– All purchasing and order completion processes.
– List of orders.
– Management and organization of returns.
Including this service improves the optimization of each process needed for order placement and after-sales management .
Solutions to problems
One of the most important points when it comes to building trust with your customer is resolving their various problems that they may have with your products or services , which in many cases do not depend on your company .
But the solution you provide and with which he is satisfied always depends on your actions.
Having a good incident response service is absolutely necessary to achieve good after-sales management .
We may encounter various responses to problems from clients , in most cases it depends entirely on the service or product offered.
From full refunds, product repairs, discounts for future purchases, product exchanges.
In any case, the attitude should always be one of helping, with quick responses and seeking the buyer 's satisfaction . In many cases, this is the beginning of a good relationship based on trust .
There are multiple examples of large and small companies that use this technique implemented in the best possible way to achieve repeat purchases .
A clear example is Amazon's returns system , where you always get an instant response with a tailored solution, from repairs to returns.
Business Central
Implementing after-sales management is a simple step thanks to the solution offered by Microsoft Dynamics BC (NAV) .
Thanks to this solution, different users are given a way to interact with your company by making transactions and improving their experience throughout the entire purchasing process.
The products or services purchased are tracked , allowing each purchase to be fully controlled and avoiding losses.
Importance of After-Sales Management
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Re: Importance of After-Sales Management
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