Visual design of profile and publication

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Your business profile should be attractive and consistent, as this greatly affects the first impression of your brand. Pay attention to the quality of the photos, their style and color palette. The design and visuals should match your brand identity.

You can show not only the product, but also how to use it, customer reviews, the production process - this will increase trust in the brand.

Creating a content plan
A content plan is a publishing schedule that will help you maintain consistency and diversity of content. Content should not only be informative, but also entertaining to keep your followers interested. Include different types of publications in the plan: posts, stories, videos, reels.

Also think about the regularity of promotions and special offers that latvia consumer mobile number list might be of interest to your Instagram account subscribers.

3. Setting up targeted advertising via Facebook Ads Manager
Selecting an advertising format
There are several ad formats in Facebook Ads Manager: stories, photos, videos, carousels of several images or videos. The choice of format depends on your advertising goal and the content you have. For example, a carousel format is suitable for showcasing several products or service benefits.

Audience segmentation and targeting
Audience segmentation allows you to reach only those who are most likely to be interested in your offer. Use age, gender, location, interests, behavior, and other parameters to set up targeted advertising in Facebook Ads Manager.

The strategy may include retargeting – showing ads to those who have already visited your site or were interested in certain products.

Budget and schedule of shows
The budget for an advertising campaign can be daily or total for the entire campaign period. When determining the budget, consider the cost per click or impression, as well as the expected return on advertising.

Scheduling allows you to run your ads on specific days and times when your target audience is most active on Instagram.

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