Simplicity You may be looking for a name

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You have to pay attention to the sensitive properties of the name, which determine its ability to transmit energy and to be recorded in people's memories. Discover our complete guide on the art of building your value proposition: definitions, examples and tools . that completely reflects your personality. The risk is to fall into sophistication and complexity. You need your business name to be easy to remember, to spell, to pronounce and to memorize.

Think of the names of brands that everyone has ecuador telemarketing data in mind, the biggest ones. Apple, Microsoft, Uber, Blablacar, IKEA, Darty, Fnac, etc. What all these names have in common is that they are easy to remember and short. Ask yourself this question: "Will my target customer be able to remember the name of my company the first time?" If the answer is no, chances are you haven't figured out your business name yet. Choosing a complex and unrememberable name puts you at risk of losing customers.

Availability Finally, you need to make sure that the name you have found is not already taken by another company or that it does not look too much like that of an already established company. To check this, you have two tools at your disposal: The INPI database , which lists all trademarks registered in France and the European Union. Google… If you're an e-commerce merchant, we also recommend checking out Shopify's excellent business name generator .

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