Complex triggers

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They are a bit harder to work with, but their effect is much more noticeable. Don't get hung up on just basic examples of marketing triggers, because this can lead to stagnation. The range of complex triggers is much wider:

Teasers

This is an unfinished advertisement that contains some kind of mystery. To create a teaser, it is enough to tell the client only part of the information, cutting off the story usa mobile phone numbers database at the most interesting place. A person wants to understand the product completely, for this he places an order or makes a purchase.

Teasers in the format of questions against the background of images work the fastest. The buyer will immediately open such an advertisement to take a closer look at what attracted him. This makes it possible to establish an associative series in relation to the product (service, goods).

Up-sell

This is a tool for increasing the percentage of sales. According to this scheme, offline supermarkets conduct promotions "1 + 1 = 3" or "One product for the price of two".

Cross-selling

This concept is similar to the first one and implies selling related items in a set with the main goods. A purse or umbrella is offered with a handbag, socks with sneakers or trainers, a case, protective glass, etc. with gadgets like a smartphone or tablet. Outwardly, this offer looks like a recommendation: “buy with this product…”.

Callback form

Suitable for attracting uninitiated buyers who do not want to make an order themselves, but need a product or service. This tool helps to quickly build a customer base.

Visual WOW effect

To attract a client, the home page of any site should be beautifully designed, have a user-friendly interface and filters for comfortable surfing. All the necessary information is always open, so that there is no desire to go to competitors' resources. For example: a consumer was looking for cheap restaurants nearby, which means the site should have a selection of the best offers. Then the client understands that he has come to the right place.

58 Trigger Words in Sales

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