Still others are speculations from SEO nerds

[jsarmin]

You may already know that Google uses over 200 ranking factors in its algorithm...

But what are they, exactly? Well, here is the full list. Some are proven. Others are controversial. But they are all there. And I recently updated this full list for 2023.

Let's go.

Domain-related factors
1. Domain Age: Many SEOs believe that Google naturally “trusts” older domains. However, Google’s John Mueller has stated that “domain age doesn’t matter.”

2. Keyword Appears in Top-Level Domain: Having a keyword in twitter data your domain name doesn’t give you the same SEO advantage it used to. But it still acts as a relevance signal.

3. Domain Registration Term: A Google patent states:

Google logo
Valuable (legitimate) domains are often paid for several years in advance, while pass-through (illegitimate) domains are rarely used for more than a year. Therefore, a domain's expiration date can be used as a factor in predicting the legitimacy of a domain.

4. Keyword in subdomain: Moz's expert group believes that a keyword appearing in the subdomain can improve ranking.

Keyword in subdomain
5. Domain History: A site with changing ownership or multiple abandonments may signal Google to "reset" the site's history, which removes links pointing to the domain. Or, in some cases, a penalized domain may pass the penalty on to the new owner.

[yadaysrdone]

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