Modern buyers are becoming smarter

[hasanthouhid0]

Traditional Marketing is Dead, Long Live Inbound Marketing!
What to do if your marketing is bringing you more pain than profit?
"If you have more money than brains, do traditional marketing. But if you have limited finances and a good brain, you need to focus on inbound marketing." - Guy Kawasaki , business author, serial entrepreneur, co-founder of Apple Computer.

and more demanding every day. And that means that in order for a business to grow and develop, it is necessary to use new marketing methods to gain the trust of this new type of buyer.

New technologies have changed the ways and channels through which potential buyers el-salvador mobile phone numbers database obtain information. And marketing is undergoing a significant transformation. Traditional tactics that worked before, such as television or radio advertising, are no longer nearly as effective today . The Internet and social media allow modern buyers to choose what information, in what volume and form they want to consume.


Think about it, no one wants to sit quietly and listen while they are being sold. People have learned to easily bypass annoying advertising:

They record their favorite TV shows and simply fast-forward through the commercials while watching them. And fewer and fewer people are watching traditional TV;
More and more people are listening to music online and not letting traditional radio advertising get to them;
Fewer and fewer people see print advertising in newspapers as they prefer to read news on their favorite news sites;
Ad blockers allow you to block most online advertising, and what finishes the job is “ banner blindness ”;
Most advertising emails fail to pass through spam filters. And those that do are deleted manually without even being opened;
flyers and mailings either remain lying on the floor in the entryways or are thrown into the trash bin without even a cursory glance from a potential client;
Billboards have become significantly less effective and rarely allow you to convey a sales message to the desired target audience while its representatives are either focused on driving a car or are busy messaging in instant messengers while stuck in traffic jams;
and when people receive calls from an unknown phone number trying to sell them something, few listen to the message to the end, if they even pick up the phone.

[yadaysrdone]

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