What platforms can you work with?

[aminaas1573]

Marketers who come up with and implement special projects work at the intersection of creativity and some very precise mathematical model. When you have to synchronize everyone: from that side, from that side, from your side. Create a team from complete strangers, conduct all this until the launch.

First of all, you need a platform with a large audience capacity. Look for one with a consistently active daily audience and an active monthly audience. These concepts are called MAU and DAU in marketing. That is, look at, for example, a mobile application and evaluate whether users are constantly visiting it, whether the base is large enough to be monetized and converted somehow. The first indicator is the capacity indicator.

The second is how narrowly focused the platform is. A narrow focus is more suitable for special projects. Let's consider, for example, the delivery segment - it is used by absolutely different denmark customer email list people, but, for example, parental platforms have a narrow audience, that is, we can accurately determine the distinctive feature of this audience - it has children, which means that this audience is interested in certain issues, services, products and services.


The narrowness of the audience helps to clearly define its features, needs and interests, and therefore to select a product, brand that will be relevant, useful for this audience. We try to find an unobvious matching between the service audience and the product. For example, mothers are concerned not only about strollers, pacifiers and diapers, but also about relationships with husbands, work, friends, mental and physical health.

A user who has installed a mobile application falls into a certain segment, with which we can subsequently work.

In general, the second sign is the narrow focus of the service, a narrow unique audience that is difficult to find anywhere else.

[yadaysrdone]

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