A great success story in this landscape

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In Spain, 31.8% of companies use cloud computing and 11.8% have implemented artificial intelligence. In addition, 70% of Spanish SMEs are expected to significantly increase their IT investment in the next 4 years to improve their resilience and take advantage of market conditions.

is the oldest restaurant in the world, Casa Botín , located in Madrid. During the pandemic, it stood out by increasing its use of digital tools, exceeding the adoption average in the EMEA region by 2%.

The restaurant's digitalisation began 15 years ago with the launch of its website. In the following years, it strengthened its online presence with a Google business profile and by activating its armenia mobile phone number data social media. Antonio González, the owner, points out that reservations began to come mainly through the Internet, even before the pandemic.

This digital transition allowed Casa Botín not only to survive during difficult times, but also to achieve record sales in its 300-year history, serving up to 600 people a day, with tourists representing almost 70% of visitors.

Digital transformation in SMEs: where to start?
Digital transformation in SMEs 1
If you are considering taking the first steps in the digital transformation of your company and you are not sure where to start, the best decision you can make is to train yourself. At EAE Business School Barcelona, ​​we offer three digital transformation programs designed for different profiles: unemployed, employees and SME managers . The latter being the “ Management Development Program in Digital Transformation ”, ideal for those who wish to enter this new world and lead from an innovative perspective, making the most of all available resources.

If you are also interested in training your employees, you have the opportunity to do so. These programs are supported by subsidies from the Next Generation funds and the Government of Spain , which means that the investment in knowledge will not generate any expenses for your company . Instead, it will provide you with a wide range of tools that you can use to start this new stage of transformation.

Are you joining this digital revolution?
Given the challenges and opportunities of digital transformation in SMEs this year, the decision is in your hands: join in or get left behind.

[yadaysrdone]

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