What is a Data Warehouse for a Sales Manager?

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In this post, find out what a data warehouse is, what its benefits are, its best applications, and what it means for a sales manager.
Data warehouses have different levels of use. Beyond a basic operational application or transactional execution , it is easy to guess that its greatest utility for a sales director will be related to obtaining analytical performance , in the same way that it happens with other executives and senior managers who need strategic information for decision making.

data warehouse

Photo credits: NicoElNino


The aggregated data provided by the Data Warehouse is valuable business information , provided that an appropriate data model has been generated , designed to meet specific needs. In this sense, for example, the sales director can access:

Aggregated information from operational data to view historical daily, weekly, monthly or annual sales totals.
Or access information in real time , using the analysis of big data fusion database by Big Data technology.
Although the structure of these data warehouses is relational, the implementation of Big Data technology to store and analyze unstructured data is perfectly compatible with them. In this sense, the products that are developed are flexible in order to adapt to what companies expect from a Data Warehouse.

Thus, considering that a Data Warehouse is oriented towards decision-making and the great utility it can have for a sales director, with the implementation of the appropriate technologies it can also be a key component when it comes to responding to big data.







The versatility of data warehouses
In addition to a tailored architecture between traditional technology and Big Data technology, depending on the requirements of each case, we will make the most of data warehouses when making better decisions by accurately combining the development of data models and analysis tools .

Thanks to these different analyses carried out from the detailed data contained in the Data Warehouse , sales managers will be able to obtain valuable information that shows business indicators useful for making strategic decisions.

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