Signs of an Incompetent Sales Director

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In practice, it is very easy to identify a good manager of this department - the company's sales volume is constantly increasing. However, before a person takes office, it is not always clear whether he will do his job 100%.

During an interview, candidates always want to appear better than they actually are and describe the results of their work with some exaggeration. Not all employers are able to recognize lies or embellished facts.

After 6 months of active work, you can judge the sales director's performance and draw some conclusions. The following signs indicate that you have not hired the best employee:

He is too busy with reports.

During the interview, you should also ask the candidate how he plans to make reports on the work done. If there is a large volume of these documents, most of them will be unnecessary, and reviewing the rest will take too much time. The optimal choice is several clear indicators of successful activity.

He appears to be informal or exhibits eccentric behavior.

Since the duties of a commercial director tunisia mobile phone numbers database include representing the company in negotiations with partners, his appearance must be presentable, and this person must behave with dignity.

Signs of an Incompetent Sales Director

He doesn't want to take responsibility.

The sales director, according to an unspoken instruction, is obliged to answer for everything that happens in the department entrusted to him. This includes all conflicts between subordinates, their failures, mistakes and incompetence. The manager cannot shift his responsibilities onto the shoulders of subordinates, avoid working with those clients that he does not like for some reason, and should not fire employees due to personal disagreements.

He is overly impressionable.


The reports he/she makes should be emotionally neutral. They should only contain information about the work done, the current result and the next steps. If the sales director starts to show his/her emotions excessively (justify himself/herself, complain or cry), then his/her employment contract should be terminated.

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