Guide to understanding how Twitter Analytics works

[jisansorkar12]

A fundamental part of developing a Twitter strategy is measuring the results. “What is not measured cannot be improved.” This phrase is important in the world of digital marketing, because it is essential to know the data of the actions we carry out in order to know if you are having success or if, on the contrary, you need to make changes.

The social network already has its own tool for analytics, Twitter Analytics. In this post we give you a brief guide to understand how this platform works.

We left you this post where we talked about Twitter and how it works, in case you don't homeowner database know this social network very well.

Keep reading to find out all!

First, what is Twitter Analytics and what is it used for?
Twitter Analytics is the free analytics tool offered by the social network itself. Thanks to this platform you can find out the statistics and metrics of your Twitter profile.

This tool offers you a statistics panel for your account so you can analyze all the data, measure the performance of your profile, visits, the number of impressions of your tweets, the reach of your posts, etc.

By knowing this data, you can make the most of that information to better invest your resources and focus your strategies in the most appropriate way to achieve your goals.

We can say that Twitter Analytics is used to extract all the data and measure the impact of all your actions on your profile in the application. Because if you have an account on this social network and you want to get the most out of it to continue growing, you must know the data and statistics of your publications.

How are you using social media in your Inbound Marketing strategy?

Guide to understanding how Twitter Analytics works
Access Twitter Analytics
You have two ways to log in; the first is through this link , and the second is by logging into your Twitter profile. If you have chosen the latter option, you just have to go to the menu on the left side of the screen, click on the three dots, where another menu will appear. Once there, you will find “Analytics”, just click on it and it will take you directly to the tool.

Start
Once inside the tool, the first thing we find at the top is a summary with general information about your activity in the last 28 days.

Data is displayed for:

Number of tweets posted
Tweet impressions
Profile views
Mentions
Number of followers
Below this summary panel you will find the most important data from your profile, such as the main tweet, your main mention, etc. After this first contact with the platform you can get an idea of ​​the impact that your publications have (remember that the data is from the last 28 days).

Tweets
This is the second section, just like the start, it is located at the top. This tab contains all the information about the tweets you have published. The main statistics you can see in this section are:

Tweet impressions
Total interactions and interactions with multimedia content
I like you
Clicks on the profile
Retweets
Answers

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