You’ve chosen a responsive template, outlined your tabs, and finalized your colors. You’ve hired experienced copywriters, web designers, and a professional photographer. You’ve even planned out your blog content for the next three months.
You've done a great job, but you're not done yet.
To create a website that actually converts, all the nuts and bolts need to be in place. And that includes...
Drum roll, please...
Media.
The right media can capture the attention of potential customers armenia phone number resources pique their curiosity, and even push them to convert.
The reason for this is simple.
Media bring texts and information to life.
From striking visuals to infographics and more, you can use media to build meaningful connections with your potential customers.
Ready to learn what media assets you can use to increase website conversions?
In today's article, we'll take a look at seven types of media you can create to turn your website into a conversion-boosting machine.
#1. Videos
Videos are a great way to explain your product or service in an easy-to-digest format.
Not only can you use video to flesh out your offers, but you can also use it to increase the number of units per transaction, as Nlyte does in their training video here:
#2. Infographics
Another effective way to transform cumbersome information into an easily digestible format is to summarize it in an infographic.
Sometimes an infographic can help your audience get the answers they need faster than other types of media. While media like videos and quizzes require a bit of a time investment, infographics are quick to scan.
And an added bonus?
Infographics are extremely shareable, so if you create an infographic that stands out, you could have a viral graphic on your hands. We’re talking about increasing website conversions, right?
When planning your infographics, consider readability and style.
For example, take a look at this infographic that Descope created about passwordless authentication factors, so their readers can easily digest this ‘seemingly complicated’ option they offer.
Infographic - help your audience get the answers faster
Source: Descope
In this example, Descope uses short paragraphs, bold headlines, negative space, and image icons to encourage quick scanning. A cluttered infographic would defeat the purpose of this type of media, so pay special attention to anything that might appear distracting.
You can design your infographics like this:
Outlining how a product or service works
Answer frequently asked questions
Break down a complex blog topic
Share your tips and tricks
#3. Exams and tests
Who doesn't love a good test?
Not only are tests and quizzes engaging forms of media , but you can also use them to optimize payment processes.
For example, if you sell project management software , you might consider adding a “How to find the right plan for you” quiz to your pricing page.
If you sell fruit and wine baskets, consider adding a “Which fruit basket are you?” quiz to your product and homepages.
Take a look at the following test from makeup brand Il Makiage to see what we mean:
Quizzes and tests engaging media types - Makeup brand quiz
Source: ilmakiage
In this example, Il Makiage helps potential customers choose the perfect foundation shade using a quick 90-second test, which brings potential customers one step closer to making a payment.
Here are some other ways you can use tests to drive engagement and conversions:
Create holiday quizzes to help potential customers choose the right gift for their special someone.
Create a time-sensitive promotional quiz. Give rewards, discounts, and cash back to the highest scoring leads.
Use an informational quiz to test potential customers on important topics related to your niche. After the quiz, ask them to sign up for your email list to receive a free coupon.
#4. Images and screenshots
Images and screenshots are vital to bringing your website's text to life, so be sure to sprinkle them throughout your blog posts, product descriptions, FAQ sections, and About tabs.
Images and screenshots
Source: Shopify
But there's a problem with visuals... they have to make sense.
In other words, replace overused stock images with custom professional graphics. Choose fresh screenshots instead of outdated graphics. And replace blurry images with crisp, clean ones.
When in doubt, refer to the following checklist:
Source: Shopify
But there's a problem with visuals... they have to make sense.
In other words, replace overused stock images with custom professional graphics. Choose fresh screenshots instead of outdated graphics. And replace blurry images with crisp, clean ones.
When in doubt, refer to the following checklist:
Does this image solve a problem?
Does this visual make the text easier to understand?
Does the image make sense for the current use case?
Is the image clean and clear?
Is the visual unique?
Is the visual interesting?
Is the image up to date?
If the image is a stock photo, please replace it with a screenshot or custom image.
#5. Product and service descriptions
Product and service descriptions are low-hanging fruit that many brands skip over.
After all, if a prospect cares enough about you to visit your website, you can be sure they will be looking for descriptions.
If you skip adding them, you may run the risk of:
Confusing the potential customer about what you do
Bounce rates are higher because potential customers are not clear about what you offer
Selling an offer to a prospect they don't need or want
By adding descriptions, potential customers can better understand how your offerings can add value to their lives so they can make educated purchasing decisions.
Frankly, adding annotations is pretty easy.
Start by highlighting your best-selling products on your homepage with an image next to each one.
Boards - everything starts with a visual board
Source: Monday
Next, create a product, service, or “work with us” tab that lists all your offerings with descriptions and images.
It's very easy.
#6. FAQ banners
By now, you've probably realized that one of the most important ways to increase website conversions is to remove barriers to entry.
This is where FAQ banners work seamlessly – if you create them correctly.
An FAQ banner is a rectangular image that includes a few steps on how your offer works. The best FAQ banners are based on real questions you often get from your prospects and customers.
