The Results Are in! Takeaways from VR Email Tests: Offer Edition

[joxet11299]

We’ve given you quite a few ideas lately on the different components of your email campaigns that you could test (CTAs, Personalization, etc.), but had yet to give you any tips on how to could mix up your copy/content itself to generate better results. Time to remedy that!

Tale of the Tape

We run sales promotions on a regular basis here at VerticalResponse, algeria whatsapp number database but it’s proven tricky to find customers’ sweet spot in terms of which offer can be most appealing to them, leading them to pull the trigger in making a purchase.

Looking back at historical data, we discovered, somewhat surprisingly, that two very different offers had been most successful so far: we’ll call them A and B, with A presenting a lower barrier to entry and B being on the higher end of the spectrum but offering a higher reward. For example, offer A would be “buy one, get one free,” while B would be something like “buy $100 worth of supplies, and get a year’s worth of free service.” We had also run varying offers in-between, but for some reason people seemed to respond better to these extremes.

And the Winner is…

[yadaysrdone]

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