SEO Chronicles | Content for social networks

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The digital revolution is transforming the social landscape within work teams at an incredibly fast pace. As a result, there is an urgent need for companies to take this change as an opportunity to promote the new era of internal communications.

According to the survey “Change and communication ROI” , prepared by Towers Watson, social networks serve to improve corporate communication. It indicates that 56% of the employers surveyed use various social platforms as a tool for internal communication with their employees.

However, despite their well-known impact on the efficiency of direct marketing with fantuan database interactions, these powerful platforms have not yet been able to experience the expected boom due to the diverse opinions they generate at the senior management level.

Opportunity or threat?
Although social media offers us a huge number of social tools to benefit the company, there are certain barriers perceived by employers that prevent them from being adopted as a formal communication model. One of the main fears is the propensity for criticism and conflicts within teams, derived from the misinterpretation of critical issues or the disclosure of confidential information, which can damage the corporate image.

To avoid these problems and achieve a complete integration of these tools, it is necessary to take into account a series of concepts that will be key to maintaining networks as a powerful work tool. Below, we give you 5 tips on the use of social tools for internal communications:

1. Global concept alignment
Using social tools for internal communications

The sense of belonging that can be derived from building communities through social networks is based on a fundamental pillar: the principles of collaboration that reinforce the company's values. It is important not to separate the management of social networks from the company's general internal communication strategy .

One should not make the mistake of starting communications on a particular social network without first establishing the coordination that will be in place, whether digital or physical, with respect to the rest of the company.

2. Community building


It is important to be clear that beyond being an efficient channel of diffusion, the main objective of social networks is the formation of communities . This is achieved through the continuous promotion of interaction between its members, who constantly collaborate towards a common goal.

To achieve this, it is essential to use these platforms to promote social relations in the company through the creation of pleasant and cohesive virtual spaces. Listening to what the team has to say and establishing a direct dialogue with collaborators are two key actions to achieve this goal.

3. Select the best platform

There are a myriad of social networks and tools to use in this change. How do you choose the best one? It is necessary to analyze two things:

Take advantage of the benefits offered by established platforms . Giants like Facebook and LinkedIn offer familiarity to users, as well as an intuitive design that is easy to acquire for those who are new to the platform.
Identify the resources available to determine the feasibility of creating a company-specific social network . This option offers greater guarantees regarding the privacy of information, as well as strengthening ties between employees.
4. Clearly establish the rules of the game
It is highly advisable to provide the organization with a digital code of conduct that regulates the online actions of employees. Let us remember that one of the main barriers is precisely the fear of internal conflicts, an aspect that can be addressed in a practical way with a manual of social media usage policies.

5. Take advantage of the information


One of the great benefits of digital media is undoubtedly the enormous amount of information that is generated from its use . These metrics must be analyzed and not remain as simple stagnant numbers in the database.

A concrete example is usage statistics , which will be an inexhaustible and very convenient source for understanding the interests and concerns of the internal audience. Analyzing this data and continually learning will be essential to renew current strategies and establish new action plans.

The primary objective of social networks is to build communities, a premise that contributes to creating a sense of belonging among employees that provides the possibility of promoting dialogue and improving relations between all corporate levels.

This concept could reach its peak as companies understand the benefits of these powerful communication platforms, as long as the rules of the game that will determine the behavior of all agents to obtain the maximum benefits from this solution are established in advance.

[yadaysrdone]

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