Is my website suitable for SEO split testing?

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Ready to run your first SEO test? Before you start creating your first (or next!) experiment, it’s critical to make sure your website is large enough to run an experiment .

Running an SEO test on a small website without much organic traffic can lead to unreliable results. It will be nearly impossible to isolate your test results from external factors, such as fluctuations in search demand, causing your Control data to vary.

In general, sites running an SEO test should have at least 300 templated pages, such as category or product pages, blog pages, or vendor pages.

Each of those templated pages should generate a minimum of 30,000 monthly Bulk Email Data organic sessions (per test). But the more traffic, the better. You have more opportunities to run reliable tests with data that isn't drastically affected by external factors.

The different types of SEO tests
There are two different ways to perform an SEO test.

Depending on time
A time-based SEO test does what its name suggests. It occurs when you make changes to a group of pages and allow a set period of time to pass before monitoring the impact.

With this type of testing, you don't need to split pages into Control and Variant groups. Organic traffic data from a control period prior to the test is compared to traffic over time.

A/B Split Testing
A statistical SEO split test is when you split pages with similar intent into Control and Variant groups, and monitor the differences between each. Unlike time-based testing, you don't have to wait for a specific period of time before analyzing the results. You can usually draw conclusions from the data within 14-42 days.

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