Never show off to the uninterested

[mouakter14]

A software salesman can deliver relentless demos and become a true software sales guru, but if his presentation is not targeted at customers who are actually interested in the product, it is a complete waste of time.



Don't waste your time! If you don't have access to demonstrate your demos to the decision maker or someone influential in the sale, don't do it .

8. Take control of the demonstration
Don't let the prospect dictate where the demo goes. If you do, you could end up going into areas where your software doesn't work well, making your product look underappreciated. Always stay in control of the demo!

9. Don't talk too much about technology
Even if your audience is technically oriented, it's best to talk about what the software can do for the prospective company and not how the software works internally. Talking too much about technology can end up confusing or overwhelming the listener of your demo.



It is also advisable to leave out the damaged business jargon, words like “robust”, “bleeding edge”, “best in class” only make you look like an exaggerator, especially in front of a technically savvy audience.

10. Pay attention to the plot
A good software demo tells a story, with a beginning, middle, and end. That story should show how the software helps the prospective company achieve a goal or avoid a problem. Remember: your product is the hero .

11. Always think of a plan B
Some software demos often go wrong due to unforeseen technical circumstances. Make sure you provide, before you begin, an excuse as to why it might not work. The idea is that your software is never to malaysia telegram mobile phone number list blame for any errors that may occur.



If the demo encounters technical difficulties, prepare some other sales-oriented activity that can fill the gap while your engineers troubleshoot the issue.



Improving the demo experience to sell software relentlessly is possible when you prepare for it. Face-to-face time with your prospects is a golden opportunity that you should make the most of.



Take note of these tips and start preparing your next demos. If you want more tips to improve the demo experience and sell software relentlessly , subscribe to our newsletter!

[yadaysrdone]

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