How to Use Google Tag Manager with WordPress

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How to Use Google Tag Manager with WordPress
Google Tag Manager is a powerful tool in any marketer’s arsenal, as it allows you to track multiple analytics and statistics from one place.

In this article, we will dive deeper into this tool and how it can make the tag tracking process accessible to all users without having to rely on developers. We will also look at why it is indispensable for marketing efforts and how to use it with WordPress.

Let's get to work!

Introduction to Google Tag Manager
For those who don't know, a 'tag' (which is different from standard WordPress tags in this context) is a piece of code provided by any service you integrate into your site. It's typically used by analytics, support, and south africa phone number data services and requires a unique snippet of code to be added to your site. Google Tag Manager is a tool that lets you manage all the tags you add to your site or app from a single interface.

Your site most likely already contains some of these tags. A common example is the tag used to embed Google Analytics . You are provided with a unique code snippet that you can use to track the service when added to your site. The usual process for doing this involves manually adding the code to your site, which may require the help of a developer.

Google Tag Manager makes this process much easier, allowing you to implement new tags without having to add any code. All you need to do is implement Google Tag Manager on your site, and then you can add tags directly through its interface. This way, when you want to incorporate a new service, you don’t have to rely on a developer.

Google Tag Manager also makes it easier to track and manage your tags. You no longer have to manage each service individually, but can use Google Tag Manager to control them all at once and with a single interface.

How Google Tag Manager Works
One of the main features of Google Tag Manager is its wide compatibility. It supports tags from a large number of services, including other Google family products such as AdWords and Analytics, as well as dozens of third-party services.

To keep track of tags, you need to create a “container” that represents a site or app. For example, if you are working with a WordPress site , you would create a single container and give it the same name as the site, in order to store all the associated tags. Containers can be organized independently using “folders” and “workspaces” if you are working with multiple containers.

Tags are added using “templates ,” which you can select from in the Google Tag Manager interface. You can also use custom HTML to add your own tag, or use one from a service not listed. You’ll then need to create a “trigger,” which is an event that determines when the tag fires . What a trigger is depends on the service, but can include actions like clicking a button, playing a video, or submitting a contact form.

We have seen how Google Tags Manager can be used for marketing and analysis, but it also has several other uses. For example, you can use it to implement schema markup on your site. For more information on the potential of Google Tag Manager, we recommend you delve into the official documentation or visit the Italian reference site Tag Manager Italia.

How to Use Google Tag Manager with WordPress (In 3 Steps)
Now let’s see how to install Google Tag Manager and start using it. We’ll show you how to set it up, then how to implement it on your WordPress site (either manually or using a plugin). In this example, we’ll use Google Analytics , so if you don’t already have an account, sign up now .

1. Set up Google Tag Manager
First, you'll need to create a free Google Tags Manager account. You can do this quickly with your standard Google account. To do this, go to the Google Tag Manager home page and click Sign up for free :

The Google Tag Manager home page.
To create an account, you must first set your Account Name and Country .

Setting the name and country of origin of your Google Tag Manager account
Next, you'll create your first container. Since it represents your site, give it the same name, then choose web .

Create your first Google Tag Manager container
Your account is now ready and you should be able to access the main interface. You will receive a couple of Google Tag Manager code snippets, which you will need to implement on your site:

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