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An affiliate program is an increasingly popular marketing strategy in the digital market.

For those who want to start an online business, this is a great way to get started without necessarily having to create a product from scratch . For companies, this strategy helps to promote the brand, reach new audiences, increase traffic to their channels and increase business revenue.

Want to learn more about affiliate marketing? Then follow this article and understand what this model is, how it works, its types and even some tips on how to create this process for your product.

What is affiliate marketing?
Over the past five years, the term “affiliate marketing” has exploded in popularity . However, the idea behind this strategy is not as new as it seems. The model of reselling products based on commissions for performance is already widespread outside the web, with the sale of physical products.

However, with the boom in infoproducts, this method was read why choose office 365 database service pted to the digital context and is present in a large part of companies' marketing strategies.

Today, affiliate marketing accounts for 30% of business revenue . Furthermore, data shows that 81% of businesses rely on affiliate marketing to enhance their business .

This information reveals that this strategy can help companies understand what works and what doesn't in their business, and significantly optimize brand awareness and sales.

How does an affiliate program work?
In simple terms, the affiliate program is based on two fronts:

Producers : which can be companies or sellers that have products or services and make them available for sale with affiliations;
Affiliates : people interested in associating themselves with a certain product or service to promote it, making the solution or brand digitally promoted, increasing traffic to their websites and achieving more conversions and sales.
Affiliate marketing enables a partnership between those who develop these solutions and those who intend to promote them to increase their income.

In this model, the affiliate receives a commission predetermined by the producer for each conversion made on this product or service. Thus, both parties involved receive what they seek: monetary gains for the affiliate and growth in conversions for the company.

A person who wants to enter this line of work must register with a company's affiliate program . A mediating platform is used for this process, helping both parties to comply with the affiliation agreement. Then, through it, the producer can make their solutions available so that the affiliate can generate a personalized link for the product or service.

Typically, this link is tracked and monitors the activity generated from it. This ensures that the producer knows how many conversions came from that affiliate and that the affiliate understands what their earnings will be from that link.

By generating a link, the affiliate can share it on their channels , such as blogs, social networks, email marketing, etc., to start promoting the solution to their audience.

In addition, producers and affiliates will also be able to manage other aspects of the business through the mediating platform, such as payments and commission earnings.

7 Types of Affiliate Programs
There are several types of affiliate programs available on the market. Deciding which one is best for you or your business will depend on each case.

In this process, it is necessary to evaluate the objectives of the strategy and what best fits your profile.

Some of the most popular types of affiliate programs today are:

One of the most common affiliate marketing programs is product review programs.

Affiliates who use this strategy create detailed content about the product or services (descriptions, benefits, comparison with other options). They then optimize this content for search engines (Google or YouTube, for example).

These reviews generate credibility for the company and can lead the user to the desired conversion (sale of the product or service, traffic from the link, leads, etc.).

Coupons
Using coupon sites is also quite common in affiliate marketing. This type of program consists of sharing promotional codes with limited-time offers to consumers of a particular product or service.

Due to the time constraints, it is common to see an increase in traffic to a company's website, since there is an urgency trigger involved in the process. Offers vary in this system, such as offering a certain percentage discount, free shipping, a fixed discount, among others.

Additionally, affiliate links are tracked and count conversions made from them.

Digital influencers
Using digital influencers as an affiliate marketing strategy to boost the sale of products or services is an excellent way to reach a qualified audience of people.

This is because these professionals usually already have a consolidated audience and can use their influence to attract new consumers and generate leads and conversions for the brand.

This strategy involves a partnership between the company and the influencer , who will promote the brand's products or services on their social networks, creating personalized content for their audience.

In this type of program, the digital influencer uses personalized links or discount codes with special offers made available to their follower base.

This way, it is possible to monitor the conversions generated and the affiliate's earnings from the actions promoted.

This is a great way to increase sales and conversions in specific niches where there are relevant influencers to do the job.

Bloggers
One of the most consistent and traditional affiliate program strategies is through the creation of content for blogs. A common example is in the travel segment.

Many travel bloggers use personalized affiliate links with recommendations related to this niche, such as a discount coupon to sign up for travel insurance, or a registration link for a specific service.

The idea is to create valuable content for an already engaged audience , and from there, recommend services or products that make sense for that topic or context.

There is also the possibility of adding promotional banners to the pages to promote products or services within the content and thus generate more traffic for the company responsible for the affiliate program.

Earnings are also based on commission according to the expected conversion with that content.

Email marketing
The email marketing strategy to convert users through a qualified email list is an excellent option for investing in the affiliate market.

For professionals in the field, having an email list already segmented on a relationship scale means that users are already at a more advanced stage of the purchasing journey , leading to greater chances of conversion and return on investment ( ROI ) .

With this strategy, the affiliate will be able to create content to promote products and services that make sense to their audience and promote them to their email base.

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