What is organic traffic?

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Organic traffic is a digital marketing strategy that aims to attract a qualified audience to a website or platform in a completely natural and organic way. This strategy has become essential in modern companies , mainly because it requires a low financial investment, a significant return for the business and long-lasting results.

If previously paid traffic and digital ads were the main currency for attracting users and generating leads and conversions, today, organic traffic presents itself as an ideal option for building brand authority in a sustainable, consistent and spontaneous way.

In this article, understand what organic traffic is, the importance and benefits of this strategy, the main differences between paid and organic traffic and how to execute it on different channels.

Organic traffic represents a set of marketing strategies that aim to ar why buy overseas chinese uk directory ouse the interest of an audience about a company or solution , attract them and lead them to visit a page in a natural way, that is, without ads and calls-to-action .

There are several ways to attract visitors to a page. Organic traffic, as the name suggests, does this spontaneously , through good search engine optimization practices and the creation of qualified and consolidated Content Marketing strategies .

This method of attracting visitors is very effective because, for a user to spontaneously search for a brand's solution or specific content on a topic, they need to have a genuine initial interest in that subject. This factor contributes to this strategy being much more effective and sustainable in the long term, helping to reach segmented audiences .

This doesn’t mean that this strategy is better than paid traffic, but that the approaches are different from start to finish. Organic traffic aims to take the user down a path of knowledge, educating them until they actually convert and buy the solution. It’s a gradual build of public trust and brand authority, which when done well, generates surprising results.

Importance and benefits of organic traffic
Organic traffic spans multiple sectors of a business, offering significant benefits to the company.

According to a survey conducted by Hubspot in 2022 , the main source of website traffic is generated organically (27%). This means that efforts in organic traffic are very important for a company's marketing strategies, especially to generate visibility, attract qualified visitors, improve conversions and sales, and promote products across multiple marketing channels.

Discover the advantages of adopting this marketing strategy:

Cost-benefit
Compared to paid traffic or influencer marketing strategies, for example, organic strategies have an excellent cost-benefit ratio.

This is a low-cost strategy that offers a very significant return on investment. This is because it is not necessary to invest as much in paid media and digital influencers to promote a solution, making the costs of creating and maintaining the strategy much lower.

Long-lasting results and easy maintenance
In addition to being cost-effective, the organic traffic strategy offers very long-lasting results , since it uses techniques that ensure the sustainability of the strategy. This means that it is much more economical to maintain in the long term. Even if adjustments are needed along the way, the effort and investment are minimal when compared to other strategies.

Building authority and credibility
Implementing actions to increase organic traffic means building credibility in the market through valuable, quality content that inspires trust in users. In the long term, a page that is well positioned in search engines or has high engagement on social media becomes seen as an authority in its industry , generating significant results.

Qualified attraction of target audience
This strategy is also a great way to attract a qualified target audience to your business.

Unlike paid traffic, where content or ads reach users passively, in organic traffic, users actively search for information about a solution or brand. This means that the audience that reaches a page is much more qualified, since they already had an initial interest in that brand or a specific topic. This difference means that the creation of strategies is targeted at the business's ideal audience.

Competitive advantage
Investing in organic traffic means competing for a good position in search engines. If the strategies are successful, this position can represent an excellent competitive advantage over competitors who do not invest as much in SEO and content marketing.

Lead generation and optimized conversion
Visitors who are genuinely interested in a solution are more likely to buy it. Therefore, especially when it comes to marketing to promote products and generate sales that use SEO as a pillar of their strategies, organic traffic is an indispensable resource for generating leads and conversions.

In-depth understanding of the target audience
Through organic traffic and SEO strategies , it is also possible to have a much deeper understanding of the target audience/ persona of the company or product. This makes it possible to create marketing and product development strategies that are increasingly aligned with the interests, preferences and needs of users.

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