Defining target groups and creating buyer personas

[sharminakter]

A good competitor analysis creates three different perspectives: a. what the main competitors are doing, b. what the overall competitive situation in the market is, and c. what kind of marketing your company should do to beat the competition and differentiate itself in the market in the right way.

Competitor analysis reveals what things are intrinsically valuable in your industry, what kind of target groups a particular competitor is targeting, what are the main messages of competitors, what things can differentiate your company from the competition, how competitors sell their services or products online, and in which channels they do marketing and how.

The best picture of the market situation is given by the market maturity level. It divides the market into five different levels according to the competitive situation, which you can find more detailed information about in the image.


The market maturity level tells you how competitive the market is and how it affects marketing.
Very often, a market is in stage 2, 3, or 4. An macedonia phone data example of a 5-stage market can be found at HubSpot, for example. They coined the term inbound marketing and started talking about how their marketing automation platform supports inbound marketing . This set them apart from other marketing automation tools because they were the only ones with a tool that was suitable for inbound marketing.

– What target groups do you need to win over and how do you do it? What do you need to say to your customers to make them want to buy? How do you get more leads?

Buyer personas are the single most significant element of a marketing strategy, because a deep understanding of customers is a prerequisite for achieving marketing goals.

Buyer personas tell you what your company needs to do and say in marketing in order to win over a specific target group as your company's customers. The more customers you have as your desired customers, the better your business will do. In addition, good customers bring more good customers. With the help of buyer personas, your marketing angle changes from a product-centric sales pitch to a service that helps the customer, as you will see in the product awareness levels that you will go through.