Brand, what is it?

[asikurrahmanshuvo]

In any case, one of the most satisfying sensations for you who are immersed in the “core business” of your activity, is certainly that of seeing your idea born and gradually become a solid reality, with a nice name and a nice logo.


Before we begin, let's stop for a moment for a very brief focus on the meaning of brand . You can also take a look here to learn more.
Brand literally means the mark of a certain product, whether it is a name , a symbol , a design or a combination of these elements with which the products or services offered by your business are identified.

In recent years, marketing activities focused exclusively on the brand , even before the service or product offered, have increased. Most of the work is done to improve the perception of your brand by your egypt whatsapp resource target and the general public. As time goes by, the value of this component of the business is becoming increasingly evident. But you must not exaggerate: the service (or product), that is, the Value (the value) offered by your business to your customers must always remain at the center of your business project .

3 tips for naming
One of the most important steps that comes between the birth of an idea and its realization in a brand, at a certain precise point, is when you have to give a name to your project . Let's discover together 3 small but very useful tips to always keep in mind to choose the perfect naming that works not only in the launch phase of your brand, but throughout its long life.

1. Think different
One of the first steps to take when you find yourself having to choose a new name for your brand is certainly to study the market and competitors . In this way you can understand what the trends are, what mistakes others have made that you can avoid making and above all you can understand how to differentiate yourself with originality and get noticed by your audience.

Imagine if Steve Jobs had decided to call his small fledgling company “Jobs Computers.” Sounds bad, right? And history probably wouldn’t have turned out the way it did for Apple.

What Jobs knew well and what he communicated in Apple's historic payoff, Think different , was precisely the fact that lateral, creative and different thinking compared to the crowd could be a key to success. And believe me, it is much more often than you imagine.