The incredible success of TikTok
TikTok now holds the top spot in the social media rankings, just ahead of armenia telemarketing data the giant Facebook. With more than a billion active users on the platform, TikTok has become the go-to platform for any business looking for visibility and new qualified prospects. Following the health crisis, social habits have changed, both between consumers themselves, as well as with businesses and brands. Social networks have taken an important place in consumers' daily lives, and businesses have very quickly decided to ensure their presence on different platforms to respond to these new changes in behavior. Today, users are no longer just "millennials". Each social network has its own audience typologies.
The multiplication of interactions, the human, must be at the heart of the strategies of brands and companies. Thanks in particular to storytelling and hyper-personalization of their communication, they have succeeded in interesting their prospects, and some have given them their trust by going from "prospect" to "customer". TikTok offers increasingly innovative advertising formats, which gives us some ideas for this new year...
Social selling and social media at the heart of the purchasing experience
Social selling, already well underway before the pandemic, has really taken on its full meaning during this very particular context. Thanks to social media, it is now possible to collect valuable and precise information about potential prospects such as their affinity for a particular product and/or service through "likes", their subscriptions, their purchases made via social platforms, etc. Thus, thanks to all of this data collected , it is possible to personalize contact with interested users to meet their need(s), and perhaps conclude a sale or service.
