The unique shopping experiences of the Digital Flagship Stores are indeed a feast for the eyes, but that does not (yet) guarantee commercial success. The inspiration and experience surrounding a brand must ultimately lead to the 'infamous' order button. User-friendliness and the so-called 'web standards' still apply in that respect. The somewhat older generation of consumers has certainly become accustomed to the conventions of a regular webshop. A (too) futuristic shopping experience can be confusing and distract from the actual conversion.
On the other hand, the (often) functional approach of the standard e-commerce website is slowly becoming outdated. In the future, consumers will have a greater need for experience and inspiration around their favorite products and will also go directly to the manufacturer for this. The younger generation of consumers in particular expects more from a brand than a few blog posts and a dry e-commerce functionality. Brands will therefore have to deal with online sales channels smartly in order to serve both the consumer of today and the consumer of tomorrow.
This article previously appeared in Twinkle, May 2013 edition.
ere is turbulence on both the demand and supply russia phone data side. On the demand side, both the care recipient and the care demand are changing. For example, there is a double ageing: care recipients are getting older on average and the number of care recipients is increasing rapidly due to Western lifestyle and increasing medical possibilities . In addition, the care recipient often has multiple conditions at the same time, which makes the individual care demand complex. This care demand is made even more complex by the desire to remain in one's own living environment for as long as possible, where 24/7 accessible and high-quality care can be received close to home.
On the supply side, we see that healthcare is becoming increasingly expensive and that cutbacks are the order of the day. In addition, it is difficult to find sufficiently qualified and motivated staff. Of course, this is closely related to the increasing demand for healthcare (double ageing). As a result, healthcare organisations are forced to look at efficiency improvements and focus on core tasks. A logical consequence is that there is an increasing demand for a more active attitude from the care recipient and necessary and additional help from, for example, informal carers.
- Board index
- All times are UTC
- Delete cookies
- Contact us