Search for "Clothing" in the Pages and Screens report

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Metric "Average engagement time per session" and graph displayed in GA4
How to Find Average Engagement Time Per Page
You can see a breakdown of your average engagement time per page by going to the "Average Engagement Time" column under " Reports " > " Lifecycle " > " Engagement " > " Pages & Screens ."

You can sort them by average engagement time, ordering them from lowest to highest, to find pages that have a low average engagement time. You may want to update these pages to improve engagement.

"Average Time to Engagement" column highlighted in the Pages & Screens report in GA4
You can find the average engagement time for a specific page or group of pages by using the search bar above " Page Path & Screen Class ."


Why is time on page an important metric?
Time on page is an important metric because it indicates how interested your readers are in your content.

Google Analytics metrics like users and page views are a good indicator of your website traffic. But they don't offer a deeper understanding of how well your content is meeting your users' needs.

If your blog reaches thousands of readers each month, it may bangladesh phone number database seem like it's successful. However, if most people who land on your site leave within seconds of landing on the page, your content is probably not resonating with your readers.

Average engagement time is a useful metric to monitor your SEO results , because it can help you determine whether visitors are actually engaging with your content.

What is a good average time on page?
A good average time on page varies depending on factors such as your industry, the type of content you have on your website, and user behavior patterns.

For example, an in-depth article on a complex topic should have a longer average page time compared to a glossary page that defines a term in one paragraph. A reader might spend 15 minutes on the longer article and only one minute on the glossary page.

But both may be serving the user exactly what they need, so you need to consider several factors when evaluating your site's average time on page.

A visual list of what affects average time on page, including content quality, industry standards, content type, user experience, content length, and content design.
Long vs. short average time on page
A short average time on page can indicate a mismatch between what your users expect and what they find on the page, or it could be a sign of effective, concise content. If a reader quickly gets what they need, you've probably served them well.

Longer time on page generally suggests higher engagement. But if a reader spends a lot of time reading your content and doesn’t take concrete action (like signing up for an email list or purchasing a product), it may not be aligned with your company’s goals.

You need to analyze your website, your industry, and the type of content you produce to understand what a “good” average time on page looks like.