How many clicks does it take a customer to go from product search to purchase? By reducing the steps to checkout — for example, by placing a buy button on every product page or giving customers the option to buy now or continue browsing — you streamline the checkout experience.”
— PayPal Newsroom
TYPE OF PAYMENT DEFINITION EXAMPLES
Custom payments Unique links for specific purchases, exclusive discounts or extra services Etsy allows artisans to send personalized purchase links outside of its platform
Recurring payments Links for subscription and belgium telegram data membership models SaaS and e-commerce stores like Dollar Shave Club
Split payments Links for installment payments when the cost is high Peloton finances sports products in monthly payments
Voluntary payments Links to set up flexible payments or donations NGOs, Kickstarter or Bandcamp (the artist sets a base price for their music and merchandise)
Reservation payments Links to pay for pre-sale products Amazon or FNAC, which allows you to reserve books, CDs and video games before their release
For example, get these payment links for your conversational marketing on Instagram. If you sell handmade accessories, you post your offer and interested people will send you a private message. In this message, you automatically share the link to take them to a page optimized to complete the transaction .
How to create a payment link
Don't worry: creating a payment link is pretty easy and you don't need any technical knowledge (unless you need to do it through an API, of course). In general, the steps are as follows:
1. Log in to your payment provider account to access the dashboard.
2. Configure the payment link details:
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